Targeting in reaching exactly who you want to reach. Customers pay to get better results by targeting. A customer can pay to boost an add; however, very rudimentary. When you do this through the back end we can get very choosy. We can help customers to shoot fish in a barrel. We can help them get better results through the ads.
Add does not go on the business page. Run adds in targeting people that live or are in a certain area. People that like a certain thing. Narrowing down to people that would like that idea. Getting right in front of the person that would be interested in that item.
Example who would like a heath blog? People that are into health. There is also an option to allow facebook to run the ad to people that think will be interested in the ad.
Customers would like to see the comments. Since the comments are not on the page there is a link on the Ad Page there are three links. Ad Page three Options to link for customers to see the add.
Business accounts are through a personal page.
Go To Business Manager in facebook
Campaign
Create New Campaign
Campaign Objective
Three buckets
Awareness, Consideration, Conversion
Choses: can be store traffic, app installs, messages on facebook,
put in total objective:
Example: Awareness, Traffice – DoorDash breakfast because goal is to get people to the webpage.
Ad Sets then can be divisions of the campaign.
Example: Breakfast Sandwich in 4 locations, Huntsville, MS, Saint John’s Island, SC, FL, and SC.
There is an A/B test option.
Set up the campaign up as an image carousel. You can set it for facebook to choose to show the image first that is performing best.
New Campaign
Add Set
Ad
Objective
Note: Give a reason and people will do something requested. They will do exactly what you have asked them to do if you have given them a reason to do it.
Example: Traffic – Getting people to the DoorDash page; therefore, link to the DoorDash page.
Dynamic. Puts together the image and the headline to what would like best at that time.
Goal hundred a week. Reason people need to see add enough to act. Example, I been thinking of that biscuit all week.
Schedule Ad: How during breakfast ad during breakfast hours. Limited to a four hour people creating a better need for action.
Location: Entire City
Age: Depending on Ad
All Genders: Technically anyone can look into the ad and see what you have picked.
Reach beyond targeting to improve results.
Reach
Automatic placements: Preferred to to Manual Placement
Cost: Trust algorithm
Where is exactly you want them to go.
Carousel
Upload image
Title and description may you need to write this. Always write in best interests of the customer.
Add links
There is a header that goes above all of it. Example, Treat Yourself to Breakfast Sandwich.